The Really Big Book of Pricing: Hard Copy

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The Really Big Book of Pricing: Hard Copy

Part Number STUD099

The Really Big Book of Pricing: Hard Copy

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Nothing is more costly to your business than ineffective pricing. If you have the desire to learn how to correctly evaluate the worth of your work, this is the book you need. Discover what factors affect pricing and how to determine the optimum price for your products. Understand how to format your prices so they won't overwhelm your clients. And learn the secret to Sandy's credit system that eases clients into spending more.

Sandy covers everything including:
YOUR MAGIC NUMBER

Fear of dealing with pricing
Setting goals, your dream schedule and ideal income
Calculating your magic number

APPRAISING YOUR SITUATION

Knowing your clients, your competition and the economy
Analyzing where you stand today
Determining your value
Factors that will affect your pricing

UNDERSTANDING THE NUMBERS

Establishing a pricing structure
Understanding Cost of Goods and how it affects your pricing
Covering your expenses and accounting for all expenses

FACTORS TO FIGURE

Calculating your experience
Enhancing the perception of your work
How to determine markup
Creating a bonus structure to encourage additional sales
Discounts vs. incentives

PRICE LIST FUNDAMENTALS

Establishing appropriate session fees
The a la carte issue and how it can work against you
Building packages for profit
Putting the credit system to work for you
Why minimum purchases should be considered
Working with units and sizes
Providing digital files to clients

SPECIALTY PRODUCTS

Asking for volume discounts
Product lines that produce profit
Including products as incentives

THE PRICING MENU

Effective price list layout
What to include in your price list
How much information is too much
Consumer-friendly pricing that enhances value

GROWING YOUR BUSINESS

When and how to raise prices
Associate pricing vs master pricing
When to consider separate price lists

Plus, Sandy is giving you everything you need to calculate your pricing and get started right away with 9 pricing worksheets. And as a bonus, you'll receive Sandy's Bebe', Senior and Business pricing plans-including the price list template for each-to use as a guide in building your own niche price lists.